Tinker Hatfield wanted the Air Jordan 8 to not feature a Nike sign. He thought the Jordan Brand was strong enough at this point to hold its own. Tinker brought up to Nike that the Jordan line was strong enough to start eliminating the Nike sign at the AJ VI. After Tinker was done telling his story, Nike pretty much laughed in his face.
It took a lot of time, and a lot of convincing to make this happen, but it finally went through. If you look at the Original Air Jordan VIII model you will notice there is no Nike sign.
The Air Jordan VIII started a lot of talk through sneaker heads, basketball players, or people that enjoyed a pair of Nike’s. The design was crazy, the AJ 8 also had a polycarbonate torsion plate, and to top it all off, the color ways blew people away.